Back To School

/Designing a High-Impact Campaign for the 2026 Back-to-School Season

Instead of the usual grey back-to-school feeling, this visual direction brings an upbeat, cozy vibe to the Freebox and Mobile offers.

The imagery focuses on simple, happy everyday details: a close-up on a denim jacket decorated with colorful pins and a phone ready to go, and a clean daytime shot of the Freebox sitting naturally on a sunlit shelf. It feels light, personal, and full of