STRANGER THINGS - FREE

/Bringing the Upside Down to Life Through a 360° Product Design and Brand Activation

To celebrate the 5th and final season of Stranger Things, Free and Netflix are teaming up to launch a limited-edition Freebox Ultra. Straight out of the Upside Down, the Stranger Things Limited Edition Freebox Ultra plunges fans right into the world of the hit series.

This project is rolled out through a 360° activation, spanning from product design to commercialization. The work encompasses the creation of Upside Down inspired skinning and packaging, as well as the deployment of all in-store merchandising displays, communication materials, and the digital strategy. A fully immersive experience that transforms technology into a collector's item for fans of the show.